OVERVIEW
The Xperia Play is a smartphone with elements of a handheld game console produced by Sony Ericsson.
Sony Computer Entertainment and Google had a plan to establish the game SDK that supports the traditional/existing PlayStation 1 game titles and the new mobile game format called "PlayStation Mobile"
It was supposed to be a tier 1 Gingerbread product as an official Nexus product from Google.
PROBLEM
With the marketshare for dedicated handheld game consoles diminishing into the 2010s due to the rapid expansion of mobile phones with cheap downloadable games, Sony attempted to tackle the issue
with two separate devices; a dedicated video game console with elements of a smartphone, called the PlayStation Vita, and a smartphone with elements of a handheld console, the Xperia Play
ROLE AS AN ART DIRECTOR AND UI/UX DESIGNER
• Establishing the visual identity for the PlayStation Mobile brand
• Art direction and hands-on UI/UX design work start from the wireframes to the final Hi-fi mockups
• Representing a creative director for Sony Computer Entertainment as a contact person to Google Android team in Mountain View
COMPETITORS
Any high-end smartphones have good graphic capabilities.
CHALLENGES
The market place for PlayStation games is placed inside of the Google play in the separated section, but the installed those PlayStation games don't appear in the normal home menu, therefore, we needed a
new app to browse the PlayStation games to play.
FINAL DESIGN
The final design for the app called "PlayStation pocket where users can find their PlayStation game titles in 3 different sorting orders (Alphabetic order, Recent played and Recently added) and it's widget on
the home screen.
Playstation® Mobile
The game format that we newly created was not only for Android products but for VITA so that players can play it across Sony's mobile products
I was also designing the Playstation Suite UI Composer for Windows for the game developers.
CONCLUSIONS
This project supposed to be a first product for Gingerbread platform. Sadly the project got delayed and Google went to Samsung to make a new nexus phone with them